PIERRE-YVES PANIS AND DENYS TOULEMONDE ARE DESIGNERS AT LEGRAND. THEY ARE HERE TO TELL US ABOUT THE GENESIS OF THE NEW ARTEORTM INTERNATIONAL LINE.
What is the designer’s role in creating a project such as Arteor TM ? Whatever their field of activity, designers must find the optimum balance between function and form. This requires them to innovate constantly, even if that means changing habits and presuppositions. As for Industrial Design, it is now at the core of a strategic issue: technological innovation. It forms the vital link between increasingly sophisticated electronic components, ever more elaborate functionalities, and a user who expects increasingly simple access solutions. Today, a product must be efficient, intuitive and elegant. And even sometimes it becomes status enhancing. The factors of differentiation and perceived quality have in fact become essential choice criteria, both for consumers and for specifiers. Our role is therefore to be at the forefront by capturing the current climate and anticipating trends. That’s why Legrand Design keeps a „creative watch” on society as a whole and on Architecture and Design in particular to identify trends. Each designer then interprets them with his or her own particular style. In this intuitive and imaginative work, creativity and rationality combine to create the final product.